Assistant Professor of Marketing
James C. Reeder III
Haslam College of Business
University of Tennessee, Knoxville
I study how businesses sell to other businesses: what makes a promotion work, what makes a salesperson effective, and what firms can learn from the data they already collect.
To answer those questions, I use causal inference and machine learning, and I build methods that other researchers and managers can put to work.
Research areas
- B2B Marketing
- Promotions
- Personal Selling
- Salesforce Effectiveness
Methods
- Quantitative Marketing
- Causal Inference
- Machine Learning
- Structural Modeling
- Unstructured Data